One of the services that I’ve been offering is designing squeeze pages, landing pages & splash pages for people. Most people simiply end up ordering one page & I think that’s a HUGE mistake unless they’ve already created some themselves. I’m going to show you a quick example of why, now this isn’t a super long term test I’ve completed as it’s on a pretty limited budget but I would consider the results fairly conclusive.
Aweber Conversion Tracking Test
Now I didn’t feel like setting up a bunch of tracking for running this test so I just created some different Aweber forms for my various squeeze pages & ran traffic to them. I had some other tracking setup than simply using the Aweber stuff but these numbers are what I’m interested in right now. You’ve probably already noticed that I haven’t ran as much traffic to the highest converting form but even with the data I’ve compiled so far I’m pretty confident that the squeeze page that I have the first form on is going to outperform the shizzle out of my other squeeze pages.
What I Did To Increase My Conversion Rate
This is where I really wish I could toss in some more visuals for you, in the future I will be handing out this campaign as another case study but for right now I’m still running it, if you want access to it in the future make sure you like me on facebook or sign up to my news letter on the upper right hand side of my site.
Good Looks Don’t Always Convert
The first page I created took me a solid hour and a half maybe even longer & I was anal about all of the details. I had photoshop open to create custom graphics & give my squeeze page a really nice feel to it. I wanted to try and blend it in with the offer that I was running & that’s what I did. As you can tell from the numbers above that page didn’t fair so well.
This definitely isn’t something new for me to find out, I just always assume that I should create something that looks clean first. It’s always a lot easier to create something that’s less visually aesthetic & is going to work right off the bat, I just forget to do it!
Alright, I still wasn’t quite ready to abandon the squeeze page that I had spend a decent amount of time on making look all purty. I’m a pretty stubborn human being & I hate feeling like I wasted my time so I just made some simple changes. I changed the headline to something that I thought might draw some attention a little better & switched up some of the colors to make the page a little more in your face, simple but the prospects instructions were clearly laid out for them on how to get their hands on what I was offering them.
Now you can scroll up really quick and tell that these simple changes definitely made a difference. I still had doubts about my initial design though. I know that being stubborn is one of my best & worst qualities as an internet marketer so there are plenty of times where I need to give in and try something new.
Time To Test The Cheese
I absolutely hate creating what I consider to be super ugly squeeze pages but the problem with not liking to do it is that half the time they work & work well! I mean look at the #’s on my Aweber forms, the form for my cheesey squeeze page crush my first attempt with about 1/4 of the traffic! So let me show you a quick basic example, it shows you everything I had setup on this crummy squeeze page.
Now you’ll see the txt where it says “custom offer header image” & then “Free Offer’s Description” that is the only stuff that I changed to show you this suqeeze page. The rest of it is all there for you to see what’s working for me. The graphics on the other squeeze page are a little too complex for me to simply make them generic & show you or I would have been able to show you every step.
Just look at that cheese though, I mean seriously how simple is that? The blue arrow is actually an action image which moves diagonally to draw a bit of emphasis on the simple Aweber form where I want the visitors to that page to enter their name & e-mail. I have the offers description in big blue letters & I’ve highlighted some txt with yellow to draw some attention to them as well. I mean this is pretty simple stuff.
Simple Testing Is Saving Me Lots Of Money – You Should Probably Do It Too
These are some pretty easy numbers to crunch, let’s for example sake say I’m paying $1 a click. With the first form in the picture I’m paying on average $3.79 per subscriber with a conv % of around 26%. With form 2 I have a conversion rate of close to 16% & I would still be paying $6.38 a subscriber. For example 3 in the photo which has a 8.2% conversion rate I would be paying $12.17 a subscriber!!!! If I was paying $1 a click I’m roughly saving myself $8.39 a subscriber, that’s right about a 70% cost in savings by spending a little time doing testing.
Testing Makes You Profitable
I’m sure I don’t need to tell you this once you’ve read that paragraph but testing is what WILL take your campaigns to profitability. Even if you hit some awesome numbers on your first attempt you should still do some testing. Let’s say I was making $10 per subscriber in the example above, I would still be profitable but if I was happy with those numbers I was getting I would have been missing out on a 70% jump in earnings. If I was making $1,000 a month I could actually be making closer to $1700 a month or even more because I would probably be willing to step up my campaign and scale it to a higher level.
Don’t be an idiot! Test your freaking squeeze, landing & splash pages! Stop leaving money on the table or actually become profitable!