Why It’s Important To Test Squeeze Page Designs

One of the services that I’ve been offering is designing squeeze pages, landing pages & splash pages for people. Most people simiply end up ordering one page & I think that’s a HUGE mistake unless they’ve already created some themselves. I’m going to show you a quick example of why, now this isn’t a super long term test I’ve completed as it’s on a pretty limited budget but I would consider the results fairly conclusive.

Aweber Conversion Tracking Test

Aweber Form Conversion Numbers

Now I didn’t feel like setting up a bunch of tracking for running this test so I just created some different Aweber forms for my various squeeze pages & ran traffic to them. I had some other tracking setup than simply using the Aweber stuff but these numbers are what I’m interested in right now. You’ve probably already noticed that I haven’t ran as much traffic to the highest converting form but even with the data I’ve compiled so far I’m pretty confident that the squeeze page that I have the first form on is going to outperform the shizzle out of my other squeeze pages.

What I Did To Increase My Conversion Rate

This is where I really wish I could toss in some more visuals for you, in the future I will be handing out this campaign as another case study but for right now I’m still running it, if you want access to it in the future make sure you like me on facebook or sign up to my news letter on the upper right hand side of my site.

Good Looks Don’t Always Convert

The first page I created took me a solid hour and a half maybe even longer & I was anal about all of the details. I had photoshop open to create custom graphics & give my squeeze page a really nice feel to it. I wanted to try and blend it in with the offer that I was running & that’s what I did. As you can tell from the numbers above that page didn’t fair so well.

This definitely isn’t something new for me to find out, I just always assume that I should create something that looks clean first. It’s always a lot easier to create something that’s less visually aesthetic & is going to work right off the bat, I just forget to do it!

Making Changes

Alright, I still wasn’t quite ready to abandon the squeeze page that I had spend a decent amount of time on making look all purty. I’m a pretty stubborn human being & I hate feeling like I wasted my time so I just made some simple changes. I changed the headline to something that I thought might draw some attention a little better & switched up some of the colors to make the page a little more in your face, simple but the prospects instructions were clearly laid out for them on how to get their hands on what I was offering them.

Now you can scroll up really quick and tell that these simple changes definitely made a difference. I still had doubts about my initial design though. I know that being stubborn is one of my best & worst qualities as an internet marketer so there are plenty of times where I need to give in and try something new.

Time To Test The Cheese

I absolutely hate creating what I consider to be super ugly squeeze pages but the problem with not liking to do it is that half the time they work & work well! I mean look at the #’s on my Aweber forms, the form for my cheesey squeeze page crush my first attempt with about 1/4 of the traffic! So let me show you a quick basic example, it shows you everything I had setup on this crummy squeeze page.

Click To Enlarge

Now you’ll see the txt where it says “custom offer header image” & then “Free Offer’s Description” that is the only stuff that I changed to show you this suqeeze page. The rest of it is all there for you to see what’s working for me. The graphics on the other squeeze page are a little too complex for me to simply make them generic & show you or I would have been able to show you every step.

Just look at that cheese though, I mean seriously how simple is that? The blue arrow is actually an action image which moves diagonally to draw a bit of emphasis on the simple Aweber form where I want the visitors to that page to enter their name & e-mail. I have the offers description in big blue letters & I’ve highlighted some txt with yellow to draw some attention to them as well. I mean this is pretty simple stuff.

Simple Testing Is Saving Me Lots Of Money – You Should Probably Do It Too

These are some pretty easy numbers to crunch, let’s for example sake say I’m paying $1 a click. With the first form in the picture I’m paying on average $3.79 per subscriber with a conv % of around 26%. With form 2 I have a conversion rate of close to 16% & I would still be paying $6.38 a subscriber. For example 3 in the photo which has a 8.2% conversion rate I would be paying $12.17 a subscriber!!!! If I was paying $1 a click I’m roughly saving myself $8.39 a subscriber, that’s right about a 70% cost in savings by spending a little time doing testing.

Testing Makes You Profitable

I’m sure I don’t need to tell you this once you’ve read that paragraph but testing is what WILL take your campaigns to profitability. Even if you hit some awesome numbers on your first attempt you should still do some testing. Let’s say I was making $10 per subscriber in the example above, I would still be profitable but if I was happy with those numbers I was getting I would have been missing out on a 70% jump in earnings. If I was making $1,000 a month I could actually be making closer to $1700 a month or even more because I would probably be willing to step up my campaign and scale it to a higher level.

Don’t be an idiot! Test your freaking squeeze, landing & splash pages! Stop leaving money on the table or actually become profitable!

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7Search – Matt’s Review & Case Study

What Is 7Search

Howdy peeps, today I’ve got a little case study 7 review that I’ve been putting together over the past couple days on using 7Search. If you haven’t heard of 7Search yet, it’s what we’d call a 2nd tier search engine. They don’t have the kind of traffic that Google, Yahoo & Bing have but they’re quite a bit cheaper as far as paying for clicks goes. All together I think I paid about $20 for the traffic that I received which amounts to about $.07 or 7 cents a click.

What I Promoted On 7Search

I did this case study & campaign kind of on accident. I found a keyword that was getting a decent amount of traffic on 7Search & decided that I was going to test out the waters with an e-mail submit. Now it’s a good idea to have some other offers in mind because a lot of times you can end up making a lot more money promoting other offers that pay out something like $27 for a purchase VS. the $1-$2 a simple e-mail or zip submit will pay out.

I really wish I could go into more detail here about what I was promoting but with my findings which I’m going to tell you a little bit about here I’ve decided to keep this campaign going. With the cost of the traffic I was getting I really don’t think I can’t end up making money in the long run.

What Kind Of Traffic Did I Get With 7Search?

I ran a couple little campaigns here, as you can see in the picture I received 146 clicks from 2.5k impressions on one and I received 108 clicks from 16k impressions @ an average of $0.07 or 7 cents a click. That’s some pretty darn cheap traffic, especially when they’re telling you what they’re looking for.

Did I make Any Money With 7Search?

How about the important part of this whole case study on 7Search, finding out if I made any money so you can too! Yea, unfortunately I didn’t make any money, although I found out why. I was getting the shizzle scrubbed outa my leads to the e-mail submit. One of the many things that will drive a person nuts when it comes to marketing online. Here’s what my affiliate account showed I was making. You’ll have to click the picture to enlarge it.

Click To Enlarge

If you’ll notice the picture you’ll probably see that I obviously ran traffic 3 different ways, I direct linked which is super easy, I created a simple landing page & then I created a squeeze page to get some e-mails myself. This is what really torked me off, I ended up with enough CONFIRMED optins to my Aweber account running traffic to one of the crappiest looking squeeze pages I’ve ever made to completely pay for the traffic that I was running. That’s why I say I was getting the crappola scrubbed outa me. Take a look for yourself.

What Now?

Well, as you can see above I was getting quite a few optins from this traffic, especially since I ran this towards the end. What I plan on doing now is simply building a list & marketing a few different products that have higher payouts to them. This means I will need to do a lot more work but actually knowing that these are real people that are searching on 7search for products & services is really encouraging. It’s simply my job as a marketer to sell them on something & hopefully make some money for myself as well.

Have I Actually Made Any Money With 7search?

I’ve made a little bit of $$$$ with 7search on some other campaigns but they were small, not scalable and the margin was extremely low. I see some other people saying it’s nothing but crap traffic in the forums and I’ve also seen other people say they’re making good money with 7search. I think this next campaign I setup is going to end up being very profitable but only time will tell, if you’re curious about it make sure you signup for my newsletter or just like me on FB (I haven’t sent out a single e-mail yet so don’t worry about getting your inbox crammed with me trying to sell you on something).

Should You Use 7search?

From what I’ve found I think 7Search is good traffic to simply build up a list, just tossing up an offer and direct linking I have found to almost never work but there’s always a chance. I have made money with direct linking to e-mail & zip submit offers but it’s never really been consistent. I think it’s definitely a great way to get started with internet marketing and I think it will help teach you how to optimize your campaigns without having to spend very much money as well. Either way, if you haven’t given 7search a try I think you definitely should.

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I’m Going To Flip A Website & This Is How I’m Doing It – Part 1

This Project Has Been Delayed Do To A Summer Vacation

To Purchase Or Create A Website?

Over the next few months I would like to do something that I haven’t done before, build up a site and sell it. I may even go the route of buying what I would consider an under performing website then turn around and flip it much like they do with real estate and businesses in the offline business world. It really is going to depend on if I can locate any smoking deals on a site or if I find a niche that I think has the kind of traffic & competition that’s going to get me to my profitability goal ($10 a day within 90 days).

Pros & Cons Of Purchasing vs. Creating A Site

To me the best idea is almost always going to be purchasing an already existing website as far as niche websites go anyways. The only major problem is the cost, so lets say I wanted to purchase a website in a specific niche that was already making $5 a day & then bring that up to $10 a day. It’s going to cost me at least $500 to buy that site and that’s an extremely conservative estimate personally if I had a site making that much money I wouldn’t let it go for under $1,000.

I guess another con of purchasing an already existing site is basically having to rehab the entire site. Making certain the content that’s been written is up to par with what you want it to be & performing all the necessary on site SEO that the previous owner may not have done. That doesn’t even count making changes to reduce the sites bounce rate & playing around with advertisement placements to make sure you’re optimizing the CTR for any adsense or affiliate ads.

About the only good part about creating your own website is the cost & ability to make your domain name whatever you want it to be. When it comes down to it a domain name is going to set you back at the most $10 and hosting you can pick up for under $10 a month. Shoot, anyone could cover those expenses creating a blog & posting funny pictures on the blog & then sharing them on Facebook, have you noticed that trend yet?

Making Certain I Do My Homework

One of the most important factors for me is going to be making sure I do some excellent keyword & competition research. I need to know what kind of traffic particular niches are going to be getting and what my overall competition looks like. One thing I’m not really scared of is competition but if I see the first top 10 highest ranking sites for a keyword I want to go for  are over a decade old chances are I’m going to shy away from it, other than that I’m fairly confident in my ability with SEO to outrank almost anyone, I just need to remember my time constraints for the ranking (90 days eeek). This is where purchasing an already existing site can really help us out.

How I’m Doing My Research

Now it’s completely possible to not use any kind of software for keyword and competition research but I already have the best tool in the industry Market Samurai so that’s what I will primarily be using for this part of the process. If you’re not familure with the program or heard about it before I encourage you to check it out, they have a free version which you can download from their website here.

One of my thoughts as far as breaking into a new niche is going to be looking for newer & upcoming trends. My primary goal is to have my new website making $10 a day within 90 days by using primarily organic search traffic. A lot of times you’ll find weak competition within new trends because the big boys haven’t decided to come out and play yet, the only issue here is that it can also mean that there’s going to be a lack of ad spending or affiliate products that you will be able to promote as well. Either way it could be worth a shot if I find the right niche.

Follow Along With Me

Want to follow along with me while I’m working on this project & some of my others as well? I’ve made it pretty easy for you, every new blog post will be hitting my Facebook page, Twitter & Newsletter so you can Like me, Follow me or sign up to make sure you keep up to date with what I”m up to

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