Easy & Effective SEO For Your Blog Or Website
Discovering SEO For The First Time
One of the major issues with having a website or blog is being able to get traffic to it. I know when I created my very first website I thought it was just automatically going to pop up on page #1 of Google & all of a sudden there was going to be a ton of people coming to it. To my disappointment that wasn’t the case. So back to the ol drawing board I went. Now I had to figure out how I was going to get people to come to my website and find out why my website wasn’t on the first page of Google for the keywords I was searching for. This is when I started reading up about SEO.
My First Mistakes – Don’t Do These
After I started reading up about SEO & how to do it, not only was I completely overwhelmed but all I thought about was how to get people to my website from the search engines. The last thing I cared about was creating quality content that people would actually want to read, I just wanted to make sure that I had all the keywords I could stuffed into my content. I wanted search traffic & lots of it.
So once I had created a ton of basically crap content that was simply stuffed with keywords I needed to build links to this content. Back then it didn’t cost much of anything to have someone blast your website with forum profile & blog comment links so I that’s what a ton of my link building consisted of. You could simply pick out a few keywords to rank for, stuff them in an article & your meta tags then blast your website with these crummy links. That would get ANYTHING to rank, you could get a little crazier but it was basically like using a sledge hammer for SEO.
Even though those were effective techniques to gain search rankings my absolutely biggest mistake was not caring about the content on my websites. When all you’re worried about is how you’re going to rank a site your visitors are coming 2nd. With the recent Algo changes that Google has done & continues to do those techniques are basically dead. So the many of us who used those techniques & made the same mistakes wasted a ton of time.
Make Your Site’s Content Come First Then Work On Your Search Rankings
Alright this kinda goes with my new philosophy of building a brand for yourself, that means your website or blog or business. Whatever it is you want to make sure that you’re building up a base of readers or customers. The only way you’re going to do that is by delivering something of value for them. Which is another reason in my recent post about creating your first website I tell you to build a website about something you are passionate & knowledgeable about. This will make it extremely easy for you to write high quality content that makes your visitors feel like they didn’t just waste 2 minutes of their life reading what you have to say.
After You’ve Created Your Content It’s Time To Get Started – Keyword Research
I know after you’ve written an article that’s over 500 words it feels like you should be done working but that’s not the case, it’s more like the beginning. It’s time to get started with the very beginning of any SEO project….keyword research. If you don’t know anything about keyword research I encourage you to download the pack of free reports I’m giving away here to help bring you up to speed.
Now when it comes down to keyword research the first thing I look for is the easiest of all the keywords related to my content. You should create a list of 5-20 of these keywords & save it or just write them down in a notebook. I think keeping a notebook for each of your websites is a great idea. It will help you keep yourself more organized and allow you to come back for future reference to find out what has and hasn’t worked for you over a period of time.
If you want an awesome tool to help you out with your keyword & market research I recommend Market Samurai, it’s what I use.
Let’s Take A Step Back
Ok, now that you have some keywords that should be easy to rank for and ummm just in case you didn’t think about this…..they need to be related to your content I want you to go back to the content you created for your website. We want to find ways to place these keywords in your already created content but keep the quality of it at a high level. Synonyms are an excellent way to add keywords to your content without demeaning the quality. That means that just because you found 573 keywords related to your site you shouldn’t be trying to shove them all into a 400 word article.
Now here’s something I kind of mentioned in my mistakes but didn’t get too in depth with it, that’s over optimization. This is something you can get penalized for now so it’s also another great reason to be spreading around the keywords using synonyms & adding in other on topic keywords. You also don’t want to be stuffing every single keyword into your keyword meta tag or the meta description. As long as they’re in your content you have the chance to rank for that keyword. If you’re really wanting to go after a keyword then place it in your site’s title, h1 & h2 tags but still don’t over do it placing the same keyword in every single headline tag on a page.
Let’s Build Some Freakin Links Already
Links are still the most important part of any SEO campaign, you just don’t want a ton of spammy blog comments and profile links to make up your website or blogs link profile. We want link diversity. This also means that you’re going to have to either write more content or hire out some writing to someone else, it’s entire up to you. Either way we’re going to need more written content because that’s how we’re going to get more links, by submitting the content to article directories & web 2.0 sites.
Where To Get Your Links From
These are a few places that I recommend to get some links from, for a few different reasons. Not only are they solid sources of links but the sites themselves do get quite a bit of traffic so people are going to stumble across your articles by simple browsing through them, this in turn will also send traffic your way. That doesn’t even count the fact that the sites themselves also rank fairly highly in search engines for low competition keywords. This is going to be a great opportunity for you to use that list of keywords you created earlier as well.
Good Written Content For Links Sources
Ezinearticles.com – When I start a site this is one of the first places I start getting links from by submitting articles.
Squidoo.com – You actually have to put some effort into building a decent Squidoo lense to get it indexed, make sure you do that.
Hubpages.com – You need a certain hubber score to get a solid do follow link but it’s not very hard to get.
Youtube is a great place for you to not only get links from by submitting your videos but you can also get a substantial amount of traffic from your videos as well. Sometimes it takes a little more effort to create a video but it’s definitely worth it, especially considering the site gets something like 25 billion views a day!
Now those definitely aren’t the only places on the internet for you to get links from. One of my favorite sources for links is commenting on other people’s blogs. They’re definitely not the best source of links but they’re still links & they add to my sites link profile.
Guest Posting On Peoples Blogs
People get tired of writing content, I’m on my 1300th word right now I would know. Find blogs in your niche and offer to guest post on them.
When you’re building your links you want to make sure you use keyword in your anchor txt, don’t use the same anchor txt for all your keywords though!
Have You Read All Of That Yet?
If you’ve read everything there hopefully you have a good understanding of how to increase your search rankings. Keep in mind that you definitely want to make sure you’re not compromising the quality of your websites content in an attempt to rank your site though, you’ll end up hurting yourself in the long run. If you’re still hungry for more, make sure you check out these reports that I’m giving away here.
If you have questions feel free to comment, I’ll do my best to answer them for you.
Matthew Schollmeyer <—- an example of anchor text for you (the keyword would be Matthew Schollmeyer).