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What’s up! Welcome to my (Matt Schollmeyer’s) website I’m guessing you’re either interested in internet marketing by rolling on over to my website. Whether you want to promote your business online or simply find out how to make a few bucks online I’m going to see what I can do to get you headed in the right direction. I want to go ahead and disclose this right now, I make money with this website. This is done either by writing a review for a product and tossing in an affiliate link, selling advertising or running Google Adsense ads. With that said, keep on reading and lets get you started with internet marketing.
There’s two ways to go about internet marketing, the black hat way and the white hat way.
Blackhat basically means finding ways to exploit weaknesses to drive traffic. The most popular forms of blackhat marketing are basically spam e-mail, building thousands of shady backlinks to a website to get it to rank higher or spamming sites like Facebook and Twitter to drive traffic. Generally any blackhat method is short lived and can reap you huge rewards but to me it’s simply not worth it.There is however greyhat which is kind of like bending the rules instead of breaking them, definitely a fine line.
Whitehat marketing is simply creating great content for your website or websites, not breaking any of the Google rules to rank higher in their search rankings and however unfun it seems it works. If you create quality content you’re going to get traffic to your website no matter what. Simply look at some of the most successful companies in the world and you’ll see that whitehat marketing definitely beats the living crap out of any kind of shady marketing techniques.
Great Places To Get Started
http://forums.digitalpoint.com/ – This is a great resource for those getting started. There’s tons of questions and answers that should help you understand things and there’s also a ton of people willing to answer questions you might have. Just remember, most of the people that are making the big $$$ aren’t giving away their secrets for free if at all so anything that sounds too good to be true, well it probably is.
Facebook.com – If you don’t have a FB account well, get one. Facebook is surpassing if not already surpassed Google as the best place to market online. Now before you start sending out friend requests to everyone you know in an effort to get them to buy something from you (definitely a bad idea) read up on some Facebook marketing material. Better yet, just read my Facebook section.
Twitter.com – Twitter may not be as huge as Facebook but it’s definitely a great place to market your business or products. There will be plenty of people telling you that Twitter traffic is crappy and all that nonsense, tell them they’re full of BS and you can even say I told you so. I’ll meet them behind the bike racks if they want to fight about it.
Pandora.com – Not necessarily a necessity for everyone but I personally like to jam out while I’m writing, playing with photoshop, setting up an ad campaign or simply watching my $$$$ stack up.
Quick SEO (Search Engine Optimization) Basics
Want to know the secrets to getting your website or websites to rank higher in the search engines? Alright, here’s the basics.
You need to start by finding out which keywords you want to rank for. If you’re a business located in Billings Montana well you want to find out what people are searching for in Billings Montana related to your business. If you’re a plastic surgeon and people are searching for the term “billings plastic surgeons” more than any other related term then you probably want a domain name like “billingsplasticsurgeons” or “billingsmtplasticsurgeons” or even “billingsmontanaplasticsurgeons”. Get what I’m saying? You want the keywords you’re going after in the domain name.
Once you have your website setup then you need to place the keyword/keywords in the meta tags (read about meta keywords, title, description)
Website content – Now you are going to want at least 300 words of content on your website and you’re going to want to make sure that your keyword and other keywords related are also in the content as well. You also don’t want to simply stuff the keywords into the content of the website either, it looks bad and could easily lower your businesses appeal to anyone reading it.
Images – You can even optimize the images on your website for search and it definitely helps your website rank, place your keywords in the image file name and in the alternate txt.
Building links to your website – In order to get your website to rank in any kind of a competitive niche you’ll need some links to it, these links are called back links. You will want the links to use the keyword you want to rank for in the anchor text. Say I wanted my site to rank for the term “Matt Schollmeyer” (see how I did that, I simply used the word to link to the website using the keyword I want to rank for. You don’t want to do that with every single link but a healthy portion of them should use keywords you want to rank for.
How do you get these back links?
Writing articles to place on websites, other blogs and article directories is the most common form of getting back links. If you want to learn more then you’re going to have to just check out more sections of my site or pay me a ridiculous amount of money to talk to either sit down and teach you or do it for you 
Best Regards,
Matthew Schollmeyer
